Episode 805
Why Design Mistakes Kill ROI in Multifamily with Marcy Sagel
Marcy Sagel explains how disciplined design decisions directly impact budget control, lease-up speed, and long-term returns in multifamily real estate.
In this episode of RealDealChat, Marcy Sagel—principal of MSA Interiors—breaks down how interior design quietly determines whether a multifamily project stays on budget or spirals out of control.
With nearly 30 years of experience across market-rate, student housing, senior housing, and affordable housing, Marcy explains why doing all the design work upfront is the single biggest cost-saving move an investor can make. We dive into how late-stage construction changes destroy budgets, how durable materials outperform trendy finishes, and why investors often underestimate how design affects maintenance, operations, and resident retention.
Marcy also shares practical insights on paint color strategy, micro-amenities that outperform flashy features, space planning for high-traffic areas, and how design choices directly influence NOI—not just aesthetics. We explore why customization (like accent walls) can beat giveaways, how to future-proof amenity spaces, and where AI helps—and absolutely does not help—in commercial design.
This is a must-listen episode for investors who want design that performs, not just looks good on day one.
🌐 Learn more about Marcy & MSA Interiors: 👉 https://msainteriors.com
If this episode helped you rethink design and ROI, share it with one investor friend—and learn more at https://realdealcrew.com
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